According to CNN, the office space vacancy rate has reached a record high of 19.6%. Even one vacant commercial property unit can cost you thousands in potential earnings each month. To maximize your occupancy rate, use the latest property marketing and advertising strategies.
Not sure where to start? Use our real estate marketing strategies to ensure your success. With these commercial property promotion ideas, you can direct new tenants to your listings. Increase your ROI today!
Upgrade the Property
Research Jacksonville, FL's market and complete a rental analysis. How does your commercial property compare to others? If your units look outdated, you may struggle to attract tenants.
Maximize returns by updating the property following the latest trends. Consider:
- Investing in security
- Scheduling regular inspections
- Upgrading mechanical and electrical systems
- Adapting floor plans
- Optimizing parking and accessibility
- Renovating common areas
- Applying sustainable practices
- Modernizing facilities and amenities
- Improving the curb appeal
Enhancing the property's curb appeal can help you make a strong first impression on potential tenants. An inviting entrance will encourage them to schedule a tour.
Keeping up with the latest trends can help you remain relevant in today's market. To stay competitive, consult a property manager. They'll ensure you don't fall behind the curve.
Hire a Real Estate Photographer
Show off the property's stunning renovations with eye-catching photos. Hire a real estate photographer to capture images, including aerial shots. Determine if they offer virtual and video tour creation services.
Use these images to enhance your commercial property advertising strategies. Eye-catching photos will encourage people to click on your ads. You can direct more people to your listings and generate leads.
Use Digital Commercial Property Advertising
For creative real estate advertising, use Google and Facebook Ads. Create text, display, and remarketing campaigns to direct people to your listings.
Segment your target audience to create personalized ads. Personalization can boost your ROI by eight times or more.
Leverage Digital Marketing for Properties
Use digital real estate marketing strategies, including:
- Social media marketing
- Search engine optimization
- Email marketing
- Content marketing
After developing your campaigns, track their progress. Make regular changes to your language. You can use A/B testing to determine which headlines and images best appeal to your target audience.
Consult an Expert
Using digital marketing for properties can seem daunting if you lack experience. Consider partnering with a property management company.
Choose a full-service company that can help with:
- Real estate marketing strategies
- Rent collection
- Tenant screening
- Maintenance and inspections.
Over 70% of property managers perform lease management, inspections, and advertising (Truelist, a market analytics company). Outsourcing these tasks will save you time and money. It will also help you offer better tenant experiences.
Keeping tenants happy can lead to higher satisfaction rates. Encourage renters to share their reviews online. Their positive reviews can help you appeal to future tenants.
Outsource Your Property Marketing and Advertising
Developing a property marketing and advertising strategy can take time. Instead, outsource the task to a property management company. Our effective strategies can help you reach new commercial tenants.
At PMI Jacksonville, we use state-of-the-art technology that allows owners to track how their properties perform in real time. Trust our dedication to excellent customer service, proven strategies, and prompt services to maximize your profitability. Contact us for a free rental analysis.
