Are you marketing your Jacksonville vacation rentals for peak season?
Jacksonville is a location with a peak season and a popular shoulder season.
The most popular peak window is between June and August where the area sees high temperatures in the 90s but lower temperatures in the 70s. This climate has turned Jacksonville into a popular fishing destination for visitors.
Your peak season pricing should correspond with the influx of visitors. However, this doesn't mean you have to take a loss during shoulder seasons.
Discover more vacation rental pricing tips below.
Seasonal Price Adjustments
While spring is technically an off-season, also known as a "shoulder season," its tourist draw is strong enough for a competitive pricing strategy.
Spring is the most popular of the shoulder seasons, with fall coming in second and winter last.
First, assess how similar vacation rentals are pricing their properties during shoulder seasons.
Repeat guests are one way to fill vacancies during spring, fall, and even winter. However, you can capture even more leads with shoulder season marketing.
Post shoulder season content to your website's blog, highlighting things to do in Jacksonville during these months. Include eye-catching photos of the property, including snaps of local culture and attractions. Promote these posts on your social media pages.
Keep your Instagram filled with vibrant images of your vacation rental and Jacksonville destinations. Including photos of hidden gems can also attract more guests to your rentals.
Rental Income Optimization With Property Management
Hiring a property manager can go a long way, especially if you want to maintain consistent rental income. A property manager will maintain, promote, and adjust seasonal pricing accordingly to ensure your rentals are always filled.
Property managers use the latest real estate software to syndicate vacation rental listings across major rental sites. They can even manage your Airbnb pages, ensuring top-rated reviews from guests.
Jacksonville guests expect furnished vacation rentals. Property managers will stage your home to promote vacation experiences online. A property manager can also work with you to find the right decor and style for the rental; this may include investing in necessary upgrades to command more money during peak and shoulder seasons.
Vacation Management Tips for Peak Season
It's always important to prepare ahead of time before the summer peak season. Remember, this season attracts some of the biggest fishing enthusiasts (and pros) in the country. If your rental is located near a prime fishing location, don't miss out on an opportunity to promote your rental to this market.
Your vacation rental's interior design should also appeal to this market. Include a welcome basket with contact information (and coupons) for fishing supply stores, seafood restaurants, and relevant attractions. You could even have some fishing gear on-site for use or as functional decor.
Optimize Your Peak Season Pricing Strategy
Gather all the information you need to craft strategies that adjust accordingly to summer, spring, and fall. Think about the impact of content marketing, rental staging, and appealing to the fishing crowd.
PMI Jacksonville understands the Jacksonville rental market inside and out. Our team of property managers are experts in marketing, maintenance, and peak season pricing strategy. We're part of a nationwide network of industry experts with over 20 years in the game.
Schedule a consultation to discuss the potential of your rentals.
